Brand Personality & Tone of Voice
Our brand personality is a humorous and uplifting voice. Choose your words carefully as the age of social media has the power to “cancel” accounts, making it extremely important for your Donut Distillery to stay neutral and unproblematic.
Brand Personality
Friendly and Approachable: Donut Distillery is a warm, welcoming environment where everyone feels like family. Our personality should be inviting, inclusive, and never intimidating.
Playful and Whimsical: We love to create memorable experiences and let our imaginations run wild. Our brand personality should reflect this adventurous spirit and our love for quirky and inventive flavors, toppings, and presentations.
Authentic and Down-to-Earth: As a homegrown Nashville brand, we value our roots and stay true to our community. Our personality should be genuine, honest, and relatable with a touch of Southern charm.
Energetic and Vibrant: Our atmosphere is bustling with life and energy. Our brand personality should capture the excitement of our events and the lively nature of our unique offerings. We encourage local art and groovy cosmic colors to provide enchanting sensory details.
Cosmic Cowboy: bringing together “Hippies” and “Cowboys” and everyone in between. These themes play into the persona our brand portrays. We cater to the cosmic colors of the ‘70s era while honing in on a playful Western/country hospitality.
Tone of Voice
Conversational: Our tone should be causal and friendly, as if chatting with a close friend. Avoid using jargon or overly formal language.
Enthusiastic: We are passionate about our offerings and the experiences we create. Our tone should be upbeat and energetic, reflecting our excitement for our products and events.
Humorous: Donut Distillery is a place to have fun and let loose. Our tone should include light-hearted humor and playfulness to engage our audience and make them smile.
