Forrest Walden: Founder & CEO
Forrest pioneered Iron Tribe Fitness from his home garage in 2010, quickly franchising the company to include multiple gyms throughout the country. As the fitness industry continues to evolve, Forrest remains committed to Iron Tribe’s core mission of creating fitness communities that change lives. Forrest graduated from Auburn University and lives in Homewood, Ala., with his four children and wife, Mendy.
Karen Broadwater: President
Before Karen was Iron Tribe’s “Jane of All Trades,” she was just another member of the Tribe. After experiencing life-changing results through Iron Tribe’s fitness and nutrition programs, she knew she wanted to work for the growing brand full-time. Since 2011, Karen serves as brand president, which includes leading a team of product experts and brand ambassadors to directly impact the overall member experience.
Kyle Sottung: Director of Product Development
Kyle brings extensive fitness knowledge to the Iron Tribe Fitness brand. After he was recruited in 2013, he began implementing his comprehensive understanding and diverse experience in the field of strength and conditioning to radically improve the Iron Tribe Fitness program. Kyle continuously works to develop and improve Iron Tribe Fitness workouts through innovative product development and ongoing coach development.
Jenny Auvil: Director of Operations
Before joining the corporate team, Jenny worked with a franchise location helping with bookkeeping and operations as they opened two locations. Now she leads coordination for operations and technology to produce smoother workflow and more cost-effective business processes. Since joining the corporate team, Jenny has helped the business grow and thrive in an ever-evolving industry.
Ethan Voce: Marketing
Ethan executes marketing strategies and campaigns on multiple platforms leading to increased SEO and direct engagement. Additionally he oversees automation tools for corporate and franchise locations.
Jessica Parks: Coach Support
Jessica helps develop and onboard coaches for the corporate and franchise gyms. Beginning as a coach herself at the Homewood location and being in her current role since 2010, she understands the importance of education and training required by the coaches to lead athletes through his/her fitness journey.